Oleana-By Basics-Apuntob-McVerdi-Nygårdsann-Fog Linen-Cut Loose-Dunque-Serendibity-Heidekonigen-Elemente Clemente-Jalfe-Lana-In Bed With You-Basic Apparel-Praechtig Berlin-DVE-Butapana-Zen Ethic-Mariedal-Moismont-Elvang-Gry and Sif-Kazuri-Sophie Digard-Traits-Misheo- Sneaky Fox-MP Denmark-Grodo Tights - Frockk

By Basics Merino Wool (and more)

By Basics is a Danish slow fashion Danish brand with a fervent fanbase due to its clever, comfortable designs offered in a rainbow of colours.

The company uses only OEKO-Tex® certified materials, ensuring that their  garments are as ethically-created as they are collectible.

By Basics mindful approach to fashion is found in four mix & match collections:

Blusbar - a collection based on lightweight merino wool
Bamboo - a luxuriously smooth knit designed and knitted in DK
Cotton Sense -  By Basics' 100% organic cotton collection
OWN - a collection comprised of crisp poplins and linens

      All By Basics collections are made upon request, part of the company's commitment to keeping waste to a minimum.

      Urbanity carries a wide selection of By Basics fashions from the Blusbar and OWN collections. Can't find what you're looking for? Check out the possible colours and styles available for order from each of the collections below.

      When you're ready to order, or if you'd like to consult with the Urbanity team for help in making a selection, call us at 604-801-6262 or send an email to info@urbanity.ca.

      Merino Wool Styles


      Merino Wool Colours




      Melange Colors